Just for Property Managers, Manager News
Your property description will be a very important promotional piece for your rental. Sure, a picture’s worth a thousand words, but your prospective tenant is going to want the details. Follow the tips below to write a description that will get your property lots of attention.
Why do you like it?
Remember that whatever appealed to you about your property when you bought it is what will draw tenants in as well. Is it in a prime location? Loads of curbside appeal? In great condition? Does it have stellar renovations or lots of character and customizations? Sing the praises of your property as you did when you called your friends after the closing to tell them what a great purchase you just made.
Be honest
Point out all the strong points of your property, but don’t overstate your case or mislead. If the rental is on a noisy street, don’t call it “quiet.” If the square footage is on the small side, “cozy” is far closer to the truth than “spacious.” Remember that you don’t want to waste the time of possible tenants or have them waste yours. Tell it like it is and you’ll stand a far better chance of getting truly interested tenants to answer your ad.
Use descriptive language
Your tenants are looking for as much information as possible from your property description, so don’t short change them. Is the kitchen sunny with lots of cabinet space? Is the backyard spacious with a swing set? Perhaps the living room is a great space for entertaining. Be sure to tell them so in the description so that their imaginations can do the rest. Listing 2 bedrooms and 1.5 baths doesn’t say much of anything!
Create a mood
Who is your ideal tenant? What lifestyle do you imagine him/her/them having? Create a general story, whether it’s for a single professional or a happy family, and lead your reader through the possibilities of living in your property. Is it a house on a safe cul de sac, perfect for a growing family? Or a high rise unit in the heart of downtown, ideal for young tenants looking for restaurants and clubs.
When you sit down to write your property description, consider who will be reading it, what they need to know and what you want to be sure they know. You only get a few seconds to interest your prospective renter, so make them count!